Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. Whether it's the rise of inflation or just social media at it ...

This case study shows how Pantene introduced its newest product, Cora, into China's highly competitive hair care category, targeting young users through social media and mobile to build a community of ...

Despite severe economic and geo-political headwinds, notably in China ... Pantene remains the number-one selling hair care brand in the world and Head & Shoulders is the top-selling shampoo ...

Oh, and what about product proliferation? One industry analyst was quoted thus in the BusinessWeek article: “You’d go to CVS or Wal-Mart and the whole shelf would be Pantene. They added more and more ...