How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

So Coca-Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious ...

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the brand’s place in literary history. The tech has been brought in to do the ...

Coca-Cola classics in literature / Coca-Cola Coca-Cola’s latest campaign, ‘Classic,’ takes an unusually understated approach for a brand of its scale. Rather than chasing interactivity or AI ...

In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...

and that the company really thought it was onto a winner for several months before it reintroduced Coke Classic. But back in 2011, Zyman gave an interview to Ad Age in which he admitted something ...

Since its launch ten years ago, Coke Zero has promised thirsty consumers the same great taste as classic Coca-Cola – with a significantly lower calorie count. Generally, this "healthier" carbonated ...