In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...
Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...
In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...
People Who Felt Tricked Into Thinking Vitaminwater Was A Health Drink Might Be Compensated With Cash
Truth In Advertising (TINA.org), a US-based nonprofit organization, is calling on consumers to contest Coca-Cola’s $1.2 million preliminary settlement over allegations of deceptive labeling and ...
Coca-Cola previously announced the new flavor late last month, including on its social media channels. The real marketing push for the new flavor kicked off this week, though. At the center of the ...
Such marketing has continued apace in spite of scientific evidence that proves the link between high-sugar beverages and various afflictions, including type 2 diabetes, obesity and cardiovascular ...
The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback