Discover the top beauty trends of 2025, including satin skin and minimalist makeup. Find out which are must-tries and which ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Sure, it feels good to splurge on a fabulous foundation or gorgeous lipstick, but you don’t have to break the bank to get ...

Halle Berry is one of them. So, as tricky as it might be to nail down, a celebrity makeup artist has revealed Halle Berry's ...

Makeup isn’t cheap, so when there’s a sale we’re on it. Right now, Sephora is offering up to 50% discounts on products from ...

While the red carpet is all about glamour and elegance, a lot of celebrities also go for a minimal makeup look that accentuates their natural beauty ...

We’re sure we don’t need to tell you that Jennifer Lopez is a beauty icon – and has been for decades. Breaking onto the scene ...

Whether you're looking for the perfect summer glow or a bold vacation look, these new launches promise to elevate your beauty ...

Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

In the ever-evolving world of beauty, concealer stands as a timeless staple, a secret weapon wielded by makeup artists and ...

For the next 48 hours, the entire site is 30 percent off with the code SAVE30. And while there are plenty of ...

After taking over TikTok with her makeup tutorials, Mikayla Nogueira is launching Point of View Beauty. Here's what to expect ...