If you've always wondered what Jennifer Anniston wore on her lips in Friends, you'll be thrilled to know it's available to ...

For fans of MAC Cosmetic’s Angel lipstick, this question has been popping up more and more. This soft pink shade offers ...

PSA: retinol is the gold-standard ingredient for encouraging cellular turnover, resulting in the improvement of fine lines, ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Maison’s summer 2025 makeup collection is as dazzling as its campaign star, Deva Cassel, with brilliant blushes, radiant ...

Johansson dubbed the oft-sold-out sensation her “absolute favorite lip product for dry lips” in a press release. “Soft, warm, ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

Ever get overwhelmed by the many options in a beauty aisle and don't know where to start? Here are the best selling beginner friendly products you should try!

Mirage is a plummy shade that adds a hint of color to your lips. Though it squeezes out dark, it spreads into a pretty wash ...

Laneige just brought back the fan-favorite peach iced tea just in time for warmer weather. The now-permanent flavor is ...

SZA enters the beauty industry with Not Beauty, launching April 1 and focusing on lip products while challenging beauty ...