Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...

Early-stage consumer SaaS companies focus on rapid user acquisition and engagement, making growth rates a critical measure of ...

Partner Nicole Johnson shares her outlook for consumer brands and where she’s looking to invest in 2025. Where is the ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their late ...

Meltwater, a global leader in media, social, and consumer intelligence, in collaboration with We Are Social, has released the ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

The retail landscape is undergoing a monumental transformation, driven by rapid advancements in technology and shifting ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

In an age where social media promises to connect us, a new study reveals a sobering paradox - the more time we spend interacting online, the lonelier we may feel.  Researchers at Baylor University’s ...

AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.