In an age where social media promises to connect us, a new study reveals a sobering paradox - the more time we spend interacting online, the lonelier we may feel.  Researchers at Baylor University’s ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

Here are 10 ways you can take your social media to the next level in 2025.

The study, conducted with anonymised and aggregated session data, sheds light on how digital engagement patterns changed when two of the largest social media ... shifts in user behaviour during ...

An analysis of more than 4 million Facebook posts created by news outlets and political parties in 2024 highlights global ...

An analysis of more than 4 million Facebook posts created by news outlets and political parties in 2024 highlights global social media engagement trends and political polarization during a year which ...