When you think of a brand, what comes to mind? You might picture an iconic logo or a catchy tagline, the calling cards of well-known companies. But brands don’t just belong to products or places.

The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

From distressed denim to grainy social content, learn how brands are tapping into the wabi-sabi aesthetic to forge connections with consumers.

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...