Finally, he coaxed women into wearing the brand on “Hypnotize” when he rapped, “Every cutie with a booty bought a Coogi.” The Coogie brand is currently cashing in on this ’90s hip-hop fashion trend, ...

Hip Hop and fashion have been intertwined since the genre's inception, with many rappers doubling as trendsetters. The relationship between the two is symbiotic: Brands gain cultural significance ...

From the king of rock and roll to underground hip hop and rap ... mainstream fashion statements now. The comfort and style of this trend made it an instant hit for daily casual wear.