Although having a dressing table stocked full of luxurious perfumes is a dream, saving a little bit of money is always a good ...

Bath & Body Works’ fine fragrance mists and perfumes work great on their own or layered with some of your other favorite ...

Recently, we've seen a huge incline in some of our most visited high street stores branching out into perfume dupes, some of ...

And we all know that M&S can come up with a brilliant designer dupe for almost any high end product - just look at the brand's wide range of perfume dupes that are dead ringers for the originals. Take ...

The business of fragrance dupes is not new — L’Oréal initiated a legal case against replica perfumes by Bellure back in 2007 — but lately more companies have joined in, taking advantage of ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Why is Baccarat Rouge 540 so famous? Rihanna complimenting me on a fragrance is surely a moment I’ll never forget; and part of the reason I’ll keep a bottle of this in rotation forever.

The $12.99 dupe for Baccarat Rouge 540 is flying off the shelves. Gone are the days of investing in one signature scent. Although it’s nice to be known for a specific fragrance that reminds someone of ...

One Reddit user was quick to slap on the “exact dupe” label ... Customers are loving how the body fragrance’s minimalist packaging looks on their vanities. It’s giving luxe-vibe decor ...

The founder of ‘dupe’ fragrance company The Essence Vault has launched a bid for a new £11 million pound factory in Ballymena. Connor Martin (29) said the JAQ Group plans to create 300 jobs ...