Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

But off the field, brands like Hellmann's and Bud Light will attempt to win the prize for the most memorable Super Bowl commercial ... "Live the Flavor" (2007) Snickers: Betty White (2010 ...

Who knew a minute-long commercial could hit us so hard? The Farmer's Dog managed to pull at every ... We love a nostalgic moment! Snickers never disappoints, and their ad calling back to The ...