Possibly the best of the celebrity ads was Dunkin’ Donuts ‘DunKings 2’ with Ben and Casey Affleck and a really terrific bit from Succession alum Jeremy Strong, leaning heavily into his reputation as a ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Let's be honest, they're the best part of the big game.

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Two years later, people still recognize Kansas City actor Austin Senger for a Snickers commercial filmed at Arrowhead Stadium.

With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

The best Super Bowl commercials over the years have been funny, bizarre, and emotional. Watch the best Super Bowl ads of all ...

From Puppy Monkey Baby to the Pillsbury Doughboy, Instacart's Super Bowl commercial cast delivers the goods (literally) ...