Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Ben Rowe, now 27, spent weekends of his youth with his mother and grandmother rummaging through thrift shops looking for a ...

Elmo has been around a long, long time, and he's one of the few characters that all of the generations that have come forth ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...