Consumer ethnocentrism is considered an important barrier to consumption in the global marketplace. Although the concept of consumer ethnocentrism has been investigated over many years in developed ...

According to research published in Psychology Today, oxytocin promotes human ethnocentrism—the tendency to view one's group as centrally important and superior to other groups. Ethnocentrism ...

One disturbing issue that has refused to disappear in Nigeria is ethnocentrism. Ethnocentrism is the attitude or belief that one’s group, ethnicity, or nationality is superior to others.