In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...

Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

One of the top comments on the "Coca-Cola Masterpiece" YouTube video on Thursday morning read, "This is so much better than that Christmas ad. This is actually good." Coca-Cola may be getting ...

produced by The American Artworks Inc., is a nostalgic example of early Coca-Cola advertising. Featuring an illustrated woman holding a fountain glass of Coke, with the iconic Coca-Cola script ...

I wanted an example for each level of my talk that illustrated how to do it right. And every time I started thinking of who illustrated each challenge best, every advertising road led back to the Rome ...

Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Don't miss: Why are consumers upset with Coca-Cola’s AI-generated remake of its holiday ad? “We generally want ... Sharing a Coke with a meal, for example, is a universal idea but the food ...

The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.