Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

Telstra’s creative is some of the most celebrated in Australia, attracting international acclaim and scores of awards. However, while its CMO Brent Smart is proud of the work produced with its +61 ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The past few weeks have been tumultuous for the stock market and for investors. President Trump's tariffs on imports have ...

One of the strategies listed stocks for a "Europe dividend portfolio based on high-quality yield." Sixteen of the listed stocks had scored five out of five under the Jefferies analysts' methodology, ...

Do you want to share a Coke? Do you miss having names on the side of Coca-Cola bottles? The Share A Coke campaign has returned?

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NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...

Recent data shows that female MBA students in particular are drawn to consumer goods—here’s a breakdown of what a career in the industry looks like, along with the top companies to work for ...

People process visual content up to 60,000 times faster than big blocks of text. When used strategically, images, graphics, ...

The opening credits of that hit 1970s TV sitcom showed the two friends and bottle cappers standing along a beer bottling line ...