A new study showed that chewing gum releases microplastics, which can then be swallowed and absorbed by the body.

“Our initial hypothesis was that the synthetic gums would have a lot more microplastics because the base is a type of plastic ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

However, there was no guarantee of how significant that growth would be. Extra needed to get people thinking and talking about gum again, specifically, Extra Gum. Data indicated that the pandemic had ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

Mars and the agencies that created the ‘Extra’s Gum Cities’ campaign, EssenceMediacom, T&Pm, and GroupM have been selected as ...