Stellantis has faced a year of sales declines from too-high pricing and the incorrect mix of vehicles on the ground, deteriorating market share. With concerns that higher costs from tariffs could results in higher prices for consumers, the promotion could offer a needed boost to sales.

In new ad campaign promoting Ford's U.S. manufacturing footprint, the automaker looks to gain a competitive advantage during the turbulent times.

"You pay what we pay," Ford's director of U.S. sales of the company offering its employee-pricing plan — a discounted rate available to its workers — to all U.S. customers