Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.

Los Angeles Lakers star LeBron James has captured the attention of fans online for how he reacted to his Barbie doll. In a ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

A new viral trend on social media uses artificial intelligence to change a normal self-portrait into a boxed action figure character.

Los Angeles Lakers star LeBron James has partnered with Barbie to create his very own Barbie doll as part of Mattel's 'Kenbassador' series of male role models.

On today’s Social Rundown, we discuss an LA nonprofit that makes Easter special for the visually impaired, the first-ever pro ...

LeBron James is taking his talents to Mattel as a "Kenbassador." Why it matters: A new Barbie collaboration makes him the ...

James is officially (and unsurprisingly) the first-ever professional athlete to get their own Ken doll. It turns out James is Kenough. You can get your own LeBron Ken doll starting on Monday, April 14 ...

LeBron James has been a pioneer in basketball for the last two decades and he's now received an incredibly high honor: a ...

In this week's sports business cheat sheet from The Athletic, we dig into the Masters, LeBron James' new Barbie crossover and more.

LeBron James is the kind of guy who has done it all. The Los Angeles Lakers star broken so many records in the NBA and ...