Betting on novelty props during the Super Bowl is a long-standing tradition. From commercials to halftime songs to the ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

Some advertisers release their their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super ...

For advertisers, it’s an opportunity to get their products in front of millions. Advertisers pull out all the stops for their ...

A look at the musical acts, the famous fans, the commercials and all of the other things surrounding the N.F.L.’s signature ...

The biggest sporting event of the year will take place this weekend when the Kansas City Chiefs and Philadelphia Eagles clash ...

Here's a quick sports betting tip just before Super Bowl Sunday. As legal sports betting surges, scammers are cashing in on Super Bowl hype. ABC7 Consumer Investigator Jason Knowles has tips to avoid ...

R.J. White shares 2025 Super Bowl prop bets for the coin toss, the Super Bowl halftime show, Taylor Swift and the Jon Batiste ...

There are plenty of goofy bets relating to the Super Bowl, from a Travis Kelce proposal to Taylor Swift to tears during the ...