The gist of the campaign has been making Pattinson’s space cog worker — an “expendable” who sacrifices himself only to be “reprinted” or reborn again — relatable to general moviegoers.

It’s seriously loud, too, the snort and blare of the four-cylinder engine soon smothered by the stark mechanical whine of meshing straight-cut cogs. In here, a radio wouldn’t stand a chance.

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