First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: ...

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In the face of more traditional rigid thinkers and older generations who have built their identities, personal values, and a sense of comfort around an old social contract, it's not surprising ...

Johnce/Getty Images The much-anticipated Great Wealth Transfer has sparked hope that Baby Boomers’ wealth will secure the financial futures of their Gen X and Millennial children. However ...

Gen Z, post-1997 babies, defy easy categorization and clearly do not fit so neatly into any typologies. Born and shaped by the digital revolution, economic instability, and changing societal norms, ...

Now, Gen Z has focused its glare on ideas of affluent dressing, posting images and videos on social media of what is being dubbed the “old money aesthetic”: cable-knit sweaters tossed over ...

Generation names are becoming increasingly confusing, with the latest cohort, Generation Beta, born from this year, and "zillennials" now emerging as a subgeneration bridging two groups. Despite ...

Being part of Generation X (those born between 1961 and 1991) feels like occupying a unique space in history. We are the last generation to remember life before the internet and the first to ...

Retirement communities are courting members of Gen X, who will outnumber baby boomers in 2028 The generation that drank straight from the garden hose and roamed on their bikes for hours ...