CBS's 2025 golf season will get underway on Friday at the Farmers Insurance Open. Here are some changes you can expect to see ...

Portions of this article appeared in our "coolest stuff we saw at the 2025 PGA Merchandise Show" article, which you can check ...

ORLANDO -- There tends to be a unique trend that permeates throughout the annual PGA Merchandise Show each year as you walk ...

PGA Show. Scott Kramer. As the 2025 PGA Show – golf’s annual trade show that brings together much of the world’s new golf ...

Keegan Bradley comes up just short on a putt but makes up for it on the next hole with a birdie at the Farmers Insurance Open.

Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases across all club and ball ...

Golf balls don’t get much simpler than the Bridgestone e6 Soft and its two-piece, low-compression kin. It’s a relatively firm ...

Chuck Thiry, vice president of XXIO USA, details at the PGA Show's Demo Day the new technology installed in the brand's golf ...

Anything you might see or use at your local course is probably being promoted, but the PGA Merchandise Show is a trade-only ...

All joking aside, there’s something to be said for keeping a golf ball message simple. That’s the approach Bridgestone is ...

Each e12 ball is designed to help golfers overcome a common specific trajectory shortcoming and enhance consistency.

TGL, the new indoor golf league, is drawing eyeballs on TV, but what is it like to watch in person? Here's what you need to know.