Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

App Orchid partners with Google Cloud to revolutionize enterprise data access using Gemini AI models and knowledge graphs, ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and ...

If the data feeding into MMM’s becomes too granular and the analyses of the data within them become too short-term in nature ...

It brings its total raised to 8 million euros. The company has the potential to become "the Google Analytics of carbon footprint management," according to Singular general partner Raffi Kamber.