Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Having been denied full inclusion at the forthcoming trial to determine Google's future, Apple has filed a motion to delay ...

Google said it would no longer restrict advertisers from using trademarks of other organizations. That change became a ...

Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...

Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for ...

New research reveals how hackers are using Google to attack Microsoft passwords. Here’s everything you need to know and do.

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs ...

By the numbers: The big picture. Performance Max (PMax) continues to dominate Google’s shopping ad landscape, with over 95% ...