Iris Law looked ravishing in red as she and Irina Shayk led the stars at the Magda Butrym and H&M event held at Skylight One ...

The collection combines Butrym's passion for vintage-inspired craftsmanship with H&M's accessible fashion approach.

Queen Mary’s floral skirt has convinced us that maxi skirts are a brilliant alternative to midi dresses for spring and summer ...

H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the ...

The Swedish fashion company said the AI models will be a supplement and not a replacement for the real deal. Credit: AP ...

AN iconic outdoor clothing company with 300 stores nationwide is closing another branch. Customers have been rushing to the doomed shop to load up on adventure gear after a huge closing-down sale ...

For me, the best creamy perfumes fall into this camp, as do fragrances that smell like fresh bed linen or those with soapy ...

The fashion industry is at the cusp of a technological revolution as H&M announces its intention to create digital clones of its human models. This groundbreaking initiative has sparked a dialogue ...

Sequin dresses for spring and summer 2025. Shop our favourite sequin party dresses from the likes of Rixo ASOS, River Island ...

Fans of fast fashion can expect more bargains this spring. Swedish retailer H&M said the amount of stock in its warehouse is ...