It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Americans across the country received harmful hate messages via text after the election. The communication industry has been ...

Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Social media virality is no longer a secondary perk but a primary goal for concert tie-ups, where every note, gesture, and ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

Anyone can be a LazAffiliate – not just content creators, influencers, or social media users. If you already have a Lazada account, you’re halfway there. To register as an affiliate, simply log into ...

Senior officials are mulling contingency plans for the social media platform’s US arm as part of discussions on how to work with the Trump administration. The businessman has recently left the ...

By tracking social mentions, you can identify customers who talk about you on social media platforms, interact with them ... of user-generated content that you can use for your next marketing ...

Many online businesses measure their digital marketing success with the two most common marketing metrics and conversions: leads and sales. In reality, there are other indicators of the success of ...