It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Social media virality is no longer a secondary perk but a primary goal for concert tie-ups, where every note, gesture, and ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

Anyone can be a LazAffiliate – not just content creators, influencers, or social media users. If you already have a Lazada account, you’re halfway there. To register as an affiliate, simply log into ...

By tracking social mentions, you can identify customers who talk about you on social media platforms, interact with them ... of user-generated content that you can use for your next marketing ...

Many online businesses measure their digital marketing success with the two most common marketing metrics and conversions: leads and sales. In reality, there are other indicators of the success of ...

Market research lies at the basis of any company’s success. It offers the best means to connect the business to its target ...

Small businesses can expect £22 back for every pound they put into SEO. The numbers make many ask “is SEO worth it for small ...