Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...

Jaguar is a marque that will be forever remembered as one of the great sporting icons of endurance racing, and as we build up ...

The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

British car maker Jaguar Land Rover will invest £65 million (€77m) to expand its custom paint services, the firm announced on ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

“We felt that the logo disconnects from the narrative and ... and failed to connect with younger audiences. Back then, Jaguar’s cars weren’t selling, and the brand seemed out of step with ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...