Nike is the king of basketball sneakers, thanks in large part to the partnership that the brand developed with Michael Jordan ...

The program achieved its goal of empowering participants by equipping them with a comprehensive set of personal, digital, and ...

NBA dad LaVar Ball once made headlines when he said he could compete against Michael Jordan. Ball's challenge was never accepted but Back In The Day Hoops On S ...

Nike just announced that a new colorway is dropping soon in Spring 2025. It is the Air Jordan 1 low "Aluminum" sneakers.

Kristin Juszczyk and Emma Grede speak to PEOPLE exclusively about launching Off Season, a sports apparel brand designed for ...

UCLA Bruins guard Kiki Rice has unveiled her player-exclusive Jordan Heir Series basketball shoes before facing the Maryland ...

Multiple institutions and professional teams have chosen the Air Jordan 4 as their exclusive design platform for player-exclusive (PE) releases. The "Florida Gators" PE stands out among its peers.

We’ve noticed while scouring shops online that there are a number of Lunar New Year themed items out there to mark the annual celebration.

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

XI Racing’s deleted paint scheme for The Clash sparks fan theories, blending marketing intrigue and Michael Jordan’s iconic ...

Michael Jordan was banned from wearing the Black and Red Air Jordan 1 because sneakers at the time had to be 51% white and ...

During an appearance on the Tuesday, Jan. 21 episode of Jimmy Kimmel Live!, the Boston Celtics player, 26, recalled an ...