When USC and UCLA face off on Thursday, it will be a true battle on the boards in front of an already-sold out crowd.

With expectations growing, the Trojans’ sheer talent has required constant adjustment from both players and Gottlieb, who ...

LOS ANGELES (AP) — Top-ranked UCLA was seeing red at practice on Wednesday, with its scout team donning the colors of ...

Unrivaled has been the talk of the WNBA offseason, as well as Paige Bueckers and JuJu Watkins. The latter two had one of the ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

The Big 10 has its share of star power with players like USC's JuJu Watkins and UCLA's Lauren Betts. However, the conference ...

The freshman guard has made an immediate impact on the sixth-ranked Trojans’ roster, especially on defense, with a rivalry ...

USC’s JuJu Watkins may be the most entertaining show in the college game. On Thursday, her No. 6 Trojans face a serious test: ...

UConn women's basketball players Paige Bueckers and Sarah Strong were named to Wooden Award late midseason Top 20 watch list.

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

Nike is back in the game, advertising during the Super Bowl for the first time since 1998 and it is very telling that they ...

The No. 7 ranked USC Trojans women's basketball team produced an impressive 84-63 win over the No. 8 Ohio State Buckeyes on February 8. What's perhaps more imp ...