The NBA playoffs are heating up, and Gatorade has found the right moment to launch its powerful new campaign, "Lose More. Win ...

At the heart of the campaign is a surprising and powerful collaboration with 22-time Grammy winner Kendrick Lamar—the first musician ever featured in a Gatorade ad.

When Pulitzer Prize-winning rapper Kendrick Lamar begins his world tour in Minnesota on Saturday, it’s safe to assume that he ...

Notably, rap acts have historically leveled up to stadiums alongside a pop or R&B co-headliner: Lamar with SZA, JAY-Z with ...

Kendrick Lamar and SZA have now spent eight consecutive weeks at number one for their song “Luther” from his latest album “GNX.” Rapper Kendrick Lamar (R) and SZA perform ...