It’s been 53 years and translated into over 40 languages, yet L’Oréal Paris’ iconic slogan “Because I’m worth it” continues ...

In 2025, I had the opportunity to talk to Andie MacDowell—who for 40 of those 50 years has been representing that phrase for ...

The Final Copy of Ilon Specht tells the story of four words that would change the face of beauty advertising forever ...

The beauty giant becomes Arsenal's official men's hair care partner, showcasing its Elvive Growth Booster collection to ...

“She was interested in me. She listened to me, treated me like I was lovable,” Alison Case said in a documentary about Specht, a McCann copywriter who in 1973 created the cosmetic company’s slogan, ...

L'Oréal Paris, world's No.1 beauty brand, made history with a Guinness World Record for the 'Most People Untying Their Hair Simultaneously'. Over 500 women in Mumbai participated in this ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

he explained. The post ended with the slogan: 'Let us take the pressure off your shoulders!' Gosselin first went public with his new business endeavor in November, when he revealed he planned on ...

The Final Copy Of Ilon Specht, created by Oscar-winning director Ben Proudfoot, charts how Specht created the French beauty brand’s iconic ‘women’s empowerment’ slogan A new documentary has launched ...

Korea Growth Again' aims for 5% real growth rate via reforms Seoul Mayor Oh Se-hoon has unveiled the regulatory reform slogan "KOGA" — "Korea Growth Again" — presenting it as both his ...