Sales of chest-enhancing bras have plummeted, with current trends celebrating a more modest, often cleavage-less bust. But history tells us that women’s chests have always been a battleground, writes ...

Mature, plus-size models are not getting work from the big modeling agencies, so they're creating the work themselves.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

CMT Music Awards were a visual delight, featuring celebrities in stunning outfits that sparked conversations and excitement in the fashion community. With an array of vibrant colors and intricate ...

Alpine Parrot was one of a handful of outdoor brands dedicated to the plus-size market, which makes up more than 65 percent ...

The women behind Hanky Panky and Vera Bradley have built generation-spanning businesses—and they’re not ready to walk away ...

As the chill of winter approaches, the quest for reliable boots becomes an annual tradition. With statistics showing that ...

Online shopping is often tough to navigate for plus-size shoppers. Skewed sizing charts, a lack of representation and other ...

SKIMS’ latest drops are selling out fast. Kim Kardashian's brand launched a push-up bra that's perfect for plunging necklines, cozy loungewear, and Valentine’s Day must-haves. Treat yourself now!

Kim Kardashian enlists Blackpink singer Rosé to headline SKIMS' Valentine’s Day campaign! Discover loungewear, lingerie, and ...

Fashion fans are racing to Uniqlo to get their hands on a coat that has been called "a must in the UK" - and it's on sale for ...

We tested 15 winter hats to find the warmest and most comfortable options for keeping your head warm. Here are the 2 that are ...