Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

NBA legend LeBron James cried in Randy Mims’ driveway a month after leaving the Cleveland Cavaliers for the Miami ... booed in every road arena and his jersey was getting burned across Northeast ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

In the top 5 list, four players repeat from last year. We've reached the second half of the NBA season with two teams comfortably leading their conferences. In the East, the Cleveland Cavaliers (36-7) ...

Four-time NBA champion Andre Iguodala will have his number retired by the Golden State Warriors on Feb. 23. Here's what to ...

Similar to Curry, LeBron’s stats have dipped ... a Curry Warriors jersey or a James jersey—whether it’s Lakers, Cavaliers, or Heat—will remain timeless and iconic long after their careers ...