Mint2d
For long, Lifebuoy was a germ-fighter. That's about to change
The Indian soap industry is currently valued at approximately ₹25,000 crores in revenue, per data from NielsenIQ. However, the category has experienced a slowdown in growth. New Delhi: Lifebuoy ...
Business Insider India5y
Marquee soap brands like Dove, Pears, and Lifebuoy are getting cheaper as India’s largest FMCG company lathers up with price cuts and increased ads
is looking to cut prices of Dove and Pears—its two popular soap brands further. The company said in an earnings conference call yesterday that it has already cut prices of Lux and Lifebuoy by ...