Choose a semi-permanent purple dye then dial down the vibrancy ... It works best on hair that’s pre-bleached platinum, light or medium blonde, just leave on for 30 minutes and rinse.

Because purple is on the opposite side of the color wheel as yellow ... it seemed like the obvious choice to keep my hair looking light and non-brassy. This set was easy to incorporate into ...

She’s wearing glasses and has her hair tied up. Perhaps Tammy has developed ... as it looks great with her coloring. According to Color Psychology, lavender represents the part of the psyche ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

"It also means that blonde hair absorbs light instead of reflecting it and is more prone to damage," adds Shiel. How to use purple shampoo ... This brightens old hair dye and boosts its undertones ...