Joey Gase's race car gets a tech upgrade with HUMBL's sponsorship, featuring blockchain, digital wallets, and a VIP fan ...

For the uninitiated, Hot Wheels Ultimate Challenge was a reality show that aired on NBC in the summer of 2023. The show ...

We all recognize the four interlocking rings, but what's the story behind them? Buckle up and discover how Audi was born, and ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, companies must carefully balance change with continuity, ensuring their new ...

At its works meeting in Wolfsburg, Germany on Wednesday, Volkswagen said it has a new three-stage plan to remain competitive in the EV race, an area where it has struggled so far. Stage one is "catch ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

Car manufacturers have a challenging year ahead. The government’s ZEV mandate is forcing the industry to adopt electrification or face enormous fines. While that’s a very noble gesture for the climate ...

Tyler Reddick is running a special paint scheme at the NASCAR Clash, repping his 23XI Racing boss, Michael Jordan. Here's the meaning behind it.

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.