1. Applying 2 to 3 times as much foundation 2. Using warm tones instead of cool tones 3. Applying blush in a higher position 4. Swapping bronzer and contour 5. Applying a darker lip 6. Using setting ...

To date, the retailer has only been accessible to U.S. consumers via its website — though the opening of a Los Angeles hub ...

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The contrast makeup theory is the latest TikTok beauty craze, but why should I care? I chatted with makeup artists to break down the trend and help me figure out if I should implement it in my own ...

With Cobra Kai season six, part three premiering February 13—marking the end of the show’s nearly seven-year run—we chatted ...

Ali Goldstein has been named president of acquisitions for L’Oréal USA, taking the reins from Carol Hamilton, who is retiring ...

Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make ...

President Donald Trump said he is serious about wanting Canada to become the 51st state in an interview that aired Sunday during the Super Bowl preshow.

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

The company removed tracking tools from its teen-focused websites in New York, Seattle, and Baltimore after parents ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

The problem, as most retailers and brands know, is that simply placing products on shelves is no guarantee of sales success — ...