Australian firm Gravity Co received a 2025 Global Recognition Award for digital marketing excellence. Under Luke Behn's ...

The Longhorns have no intention of losing the classic logo we all know and love, but one social media influencer has a concept for a new logo.

After Woods’s immortal moment on Augusta's 16th hole in 2005, Nike developed a witty yet raw marketing campaign around it.

Positioning is the lens through which everything else is built. As a leader, your role is to create that lens—and keep it ...

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has ...

The gap between the feedback leaders need and the feedback they actually hear represents one of the most significant yet ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

As Tesla sees cratering sales, marketing experts say it could rebrand by learning from post-disaster airline companies.