Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

The power of AI in marketing has become a boon and a game-changer. It has emerged as a truly transformative force by ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

Search and brand strategy don’t just coexist. When combined, they unlock big wins for awareness, growth, and performance.

CX, Marketing, Sales Under One Roof ... Like most CX professionals, customer journey mapping is on Simmons’ mind. Only Pfizer's CX teams support those journeys through employees — those ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing ... a customised map to help customers ...

Antonella Bonanni is a prominent figure in the marketing industry, known for her expertise in global marketing strategy and operations ...

Increase conversion rate: Leads are great, but worthless if they don’t buy. Your conversion rate is the percentage that do.