It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Antonella Bonanni is a prominent figure in the marketing industry, known for her expertise in global marketing strategy and operations ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

from maintaining customer loyalty to balancing impulse-driven and strategic marketing efforts. Yaron Tomchin, CEO of Mobupps, explains, “While a more frictionless purchase journey can drive ...

It requires visibility, insight, agility, and precision across the entire app store journey. The App Store Marketing Ecosystem 2025 Market Map is designed to help businesses navigate this evolving ...

CX, Marketing, Sales Under One Roof ... Like most CX professionals, customer journey mapping is on Simmons’ mind. Only Pfizer's CX teams support those journeys through employees — those ...