Public criticism, customer boycotts, political controversies, and investor skepticism have created a volatile environment for ...

A US refrigeration giant has turned to a Derbyshire digital agency to help it increase its European market by adding two foreign language websites to its online presence.

Rixos Hotels’ Ali Ozbay shares his take on personalisation with purpose to access the future of hospitality in the ...

As the agency celebrates its 10th anniversary, Founding Partner Jaideep Shergill says that he hopes to continue to grow ...

From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.

Das Kapital's Ramsey Naja on those who have lost the plot, those pursuing the plot and ways to get reacquainted with the plot ...

The February 1, 2025 edition of ET Brand Equity’s digital cover features Mukta Maheshwari—CMO; VP & Category Head, Fabric ...

Purpose and values don’t just drive growth; they make the journey fulfilling. They ensure that success isn’t just measured in ...

Super Bowl spots still showcase film and TV stars such as Ben Affleck or Meg Ryan, but brands are increasingly teaming them ...

Technology keeps driving marketing’s future, and only those with eyes for change and anticipation will make it at the cutting edge. Jack Zuckowsky, founder of Fuel Media Agency, is a thinking ...

Dallas-based Smoothie King said Claudia Schaefer brings a wealth of experience in driving revenue growth, enhancing ...

Or as Harvard marketing guru Ted Levitt famously put it, people don't want quarter-inch drill bits -- they want quarter-inch holes. People buy solutions not products. People buy benefits not features.