strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined by William W. Townsend—soon to celebrate its 95th birthday.

That enables you to follow up with marketing campaigns, personalized offers, and more to push them deeper into your sales funnel. Your sales team can’t engage with every lead each time they make ...

Maximize conversions by tailoring content to each sales funnel stage ... Kris is the founder and former CEO of Internet marketing firm Pepperjam, which he sold to eBay Enterprises in 2009.

Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

When sales are slow and immediate results are ... Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While a Super Bowl ad ...

resulting in a 15% increase in sales funnel completion. In a traditional, siloed growth model, the marketing team wouldn’t have had access to this data, and the product team wouldn’t have been ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...