One of the most intriguing aspects of this foundation is that it’s packed with serum-style ingredients like squalane, tsubaki ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

The beauty and wellness industry is increasingly embracing inclusivity by developing adaptive makeup and accessible beauty ...

Choosing the right mascara enhances your lashes with volume, length, and definition. From Stila Magnum XXX’s bold volume to ...

The latest launch from Prada Beauty is the Pradascope Lash Lifting & Lengthening Mascara, a favorite of brand face Sabrina ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

Finding a mascara that gives your lashes length, but also won’t transfer can be tricky, with beauty shoppers sharing that ...

My face and I have lived through a full turn of the foundation trend cycle— from the late 2010s obsession with extra ...

The Healthy Lengths Mascara’s formula is enriched with conditioners like vitamin E, olive oil, and rice protein, Dr. Spizuoco ...

Hyaluronic acid is an ingredient that can hold up to 1,000 times its weight in water, which can help your skin stay plump and ...