“One of the biggest mistakes is putting matcha in the fridge without sealing it properly,” said Tomoko Honda, head of global operations for Ippodo Tea Co. “Matcha can easily absorb odors ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Matcha tea is made by combining fine matcha powder and hot water with a special matcha whisk, which is used to form a creamy foam that sits on the tea. Proponents say the tea can boost the brain ...

Not to alarm anyone, but your favourite iced matcha latte may be under threat. While the earthy green powder has become a staple for health influencers and trendy TikTokers, its intense popularity ...

Consumption of matcha — a fine powder that is whisked with hot water to make the bright green drink — “reached a record high last year,” Fumi Ueki, the chief of the Leaf Brand Group ...

NEW YORK, April 10: Tea is the second-most consumed beverage globally, but in recent years, matcha has been capturing increasing attention. This vibrant green tea powder from Japan has seen its ...

IT'S the drink of the moment - and it's even tastier iced too. But matcha powder is usually mega expensive, meaning most people decide to just treat themselves to one of the green drinks when they ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as a ...

Traditionally cherished in Japanese tea ceremonies, matcha involves a meticulous preparation of whisking the powder into hot water, resulting in a frothy, vibrant drink that has since infiltrated ...