A misprinted website address, taking visitors to a porn site, on the boxes of Mattel’s line of Wicked dolls has caused uproar ...

As the Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

An undetected error on packaging for toys inspired by the movie version of the “Wicked” musical sparked outrage when it directed young buyers to a porn site instead of the film’s landing page.

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Mattel apologizes after Wicked doll boxes mistakenly link to porn website - ‘Recall incoming? Stickers over the website? What ...

Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing ...

A villain has returned as Mattel has unveiled their latest Creations Exclusive release with the Masters of the Universe ...

Josh Silverman, executive VP and chief franchise officer at Mattel, took part in a keynote conversation with TV Kids’ Anna Carugati at MIPJunior, discussing the toy giant’s evolution into an IP-driven ...