A misprinted website address, taking visitors to a porn site, on the boxes of Mattel’s line of Wicked dolls has caused uproar ...

As the Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Mattel has apologized after the web address of a porn site was mistakenly printed on the packaging of its newly released ...

A villain has returned as Mattel has unveiled their latest Creations Exclusive release with the Masters of the Universe ...

The toy company Mattel is apologizing for a misprint on its doll packaging that sent unsuspecting Wicked fans to a ...

American toy manufacturer Mattel has mistakenly printed the address for a porn website on the packaging of Wicked dolls. The ...

Canada and New Zealand through the Mattel Girls & Boys Brands, Fisher-Price Brands, American Girl Brands, and Construction and Arts & Crafts Brands. The products are sold through agents as well as ...

Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing ...

An undetected error on packaging for toys inspired by the movie version of the “Wicked” musical sparked outrage when it directed young buyers to a porn site instead of the film’s landing page.

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Josh Silverman, executive VP and chief franchise officer at Mattel, took part in a keynote conversation with TV Kids’ Anna Carugati at MIPJunior, discussing the toy giant’s evolution into an IP-driven ...