If your social media content isn't growing your business, something is wrong. Create content that turns viewers into clients.

Hootsuite CEO Irina Novoselsky grew her LinkedIn followers to 18,000 by posting raw, authentic videos on social media.

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Community-focused social-media platform Reddit, Inc. (RDDT) announced Thursday new content moderation and analytics tools to ...

Reddit on Thursday launched tools aimed at helping people adhere to community rules and better understand content performance ...

FIRST ON FOX - Pepsi announced they will no longer factor representation metrics into their executive compensation, according to language added to their website first obtained by Fox Business.

(RTTNews) - Below are the earnings highlights for MediaAlpha, Inc. (MAX): Earnings: $4.64 million in Q4 vs. -$2.37 million in the same period last year. EPS: $0.08 in Q4 vs. -$0.05 in the same ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better.

In this article, we explore the key social media metrics that every marketer should understand to optimize their social media strategies. Number of followers: the potential reach of your brand ...