Super Bowl commercials have become more elaborate and star-laden each year, and beer brands are all-in on celebrity cameos ...

Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

The beer company’s pricey promo has the two ... so there’s only so much Michelob Ultra can do. Even when you spend a mint-worth of money hiring famous celebrities for a single commercial ...

Dry January may already be a distant memory, but the problems for big booze are far from receding.

Non-alcoholic beer is the most popular in the category, making up 84% of total sales. The upward trend can even be seen in one of this year’s Super Bowl commercials. Michelob Ultra Zero — an ...

Can an actor known for playing some of cinema’s best villains bring his magic to the Big Game? Michelob Ultra is betting on ... few years and is now the No. 2 beer brand in the U.S. in terms ...

The commercial is part of Michelob Ultra's new "Play For An ULTRA" campaign, which celebrates competitive spirit in everyday athletics. The beer brand ... Viewers can catch the full commercial ...